If you haven’t noticed, Lex and I are completely, passionately, deeply obsessed with spreading PLUR (Peace Love Unity and Respect). Our love of PLUR has stemmed from our past, and our past is something that isn’t always easy to relive. But through all our journeys hand-in-hand – through the ups and downs – we came up with something that we are genuinely amped to introduce; a way of life that has helped us through the darkest of moments, and has made the brightest ones that much better.
First let’s take a walk down memory lane… a flashback to Lex and Andi circa middle school. I, Andi, was deemed the school’s ultimate loser and I’m pretty sure Lex was runner up… if not, the ranking was interchanging daily. Me – scoliosis, braces with rubber bands crossing in front of my mouth granting me the nickname “Rubber Bandy Andi”, in marching band, color guard, the orchestra, choir and mural club… and then of course my deep affinity for collecting rocks and minerals… made me the coolest kid in town. WHATEVER!!
Then there was Lex – social anxiety, scared of her own shadow, confidence out the window and enjoying the role of the “sidekick” friend – you know, “always the bridesmaid, never the bride” – that metaphor fit Lex perfectly. She was in the accelerated learning “loser” classes with me because remember, when you’re in middle school, being smart means you’re going nowhere … right? OH and of course she had her deep infatuation with Ben Affleck that took over every ounce of her free time… which didn’t really help matters much.
But I’ll tell you one thing. Although we pretty much only had one friend (each other) we spent our days having the time of our lives. Yep, we got made fun of on the regular, no one wanted to go on dates with us, and we never got invited to any party, ever… but somehow we found a way to make our own party – the party that was unnamed at the time – the party now known as “Bad Kids.” And that's what I remind myself of today – that we never changed who we were during all the ridicule, all the jokes, all the abuse. We always stayed true to who we were, who we were becoming, and who we would soon be.
Being teased for our differences was never a good feeling, but I almost look back and appreciate it now, because it set the wheels in motion for the life Lex and I have created through Bad Kids. We ventured out into the world with open minds and open hearts at a very young age, picking up new friends every step of the way - just as we always hoped someone would do for us. By the time we were considered fully functional adults, we had friends in all the right places, simply because we developed a unique way of getting through the roughest of times. And that my friends, is something we’ve decided to call The PLUR Project.
The PLUR Project: The act of spreading peace, love, unity and respect to all corners of the world. Spreading PLUR where it might be forgotten, or it might be needed, or it might just be the thing that changes someone’s life for the better.
Now, after years of build up, we want to launch the PLUR Project with someone who has been promoting this lifestyle through all of her actions and experiences time and time again… someone who embraces everyone for who they are, and encourages people to live out their dreams. We are referring to the twitter celebrity, the EDM-Queen herself, Drunkmau5. If you don’t know her full story… this one is for the books:
Drunkmau5, also known as Lisa, is a small town girl living in Oklahoma. Her dream has been to be a part of the EDM community since before she can remember, and this girl is one dedicated mother f-er. Although EDM does not spread its wide and loving arms out to her as much as it does to those LA, Philadelphia or NYC ravers, she has taken it upon herself to support, love and represent the EDM community through her twitter identity. Countless hours by the computer learning and understanding EDM, Drunkmau5 has, in one way or another, touched all of us. She is known primarily for doing favors for EVERYONE, helping people that she doesn't even know just out of the kindness in her heart, to support the greater good. She is the epitome of the ultimate PLUR spreader and someone who helps people such as middle school Lex and Andi remember the importance of being true to oneself.
When Lex and I gave her a call to talk about Bad Kids, we were very surprised as to where the conversation went. We learned that she has never been to New York – the mecca of all that is EDM – but not only that… she has never been to a freaking FESTIVAL. That's right people. This die-hard girl, this chick who lives and breathes EDM, has never in her young life experienced the most beautiful thing this world has to offer… a festival. The girl who has inspired so many to take risks and live in the moment, has never herself had the opportunity to experience this generational movement that she is helping change for the better… we are talking about electronic dance music's beloved festival season, baby!
The PLUR Project is so much more then just getting Lisa to a festival though. It’s about spreading peace, love, unity and respect to all corners of the world - where it might be forgotten or might be needed – through experiences and examples that resonate with our generation, nationwide. So kids, help us get Lisa to her first festival ever – the epic EDC NY – by donating on our Indiegogo platform any amount that you feel compelled to give to make sure Drunkmau5 has the experience she deserves, has been wanting for and has helped shape.
We want all of you to be a part of this unforgettable journey, so we have set up something pretty epic for you PLUR-cravers. Upon donation, we are extending an invite to the official “Welcome Drunkmau5 to NYC ” pregame, which will be held at Libation Nightclub on Saturday, May 18th, prior to the festival. We are taking the Bad Kids party bus to Citi Field so we don’t have to stop the dance party for one minute. Admission to our wild and crazy pregame (which we are sure will go down in history as the best BKC / Libation party yet) will be complimentary with your donation to the PLUR Project and our EDM-Queen.
We know this is only touching one person today, but this example of extreme PLUR can be carried from Bad Kids to Lisa – to her following and beyond – in order to continue the cycle of accepting and embracing others for just who they are. This cycle can help guide the young, inspire the old and ultimately fill this world consistently with a positive outlook on life. This cycle helps those Ben Affleck obsessed, rock and mineral collecting kids (like Lex and I) remember that now and forever you always have a place in the EDM community if you just embrace the art of being bad.
Hope to see you on the festival grounds or dancing like crazy monkeys at Libation.
We are Bad Kids.
Check out our story, here:
DONATE TO GET DRUNKMAU5 TO EDC NY HERE: